Work by Roti Brown
EDP Shoot
When Being Frenshe launched the EDPs (the long-lasting perfume versions of our bestselling body sprays) last summer, we knew we wanted to explore fragrance in a fresh, unexpected way. Being French Founder, Ashley Tisdale, mentioned that the colors and composition reminded her of an ice cream cone, and that was the spark - serving up self-care. From there, we built out an entire shoot inspired by the playful, sensory connection between scent and flavor - leaning into rich textures, creamy colors, and that craveable feeling a good fragrance gives you. The result? A campaign that’s just as delicious as the scents themselves.
Photographer: Jussy GIlbert